Aviva Investors, the global asset management business of Aviva plc (‘Aviva’) confirmed today (9 March 2016) that KuPP, the Scandinavian-inspired casual dining concept – Food Drink Coffee & Store – will be the sixth restaurant to join Exeter’s exciting new Queen St Dining quarter.
KuPP signed contracts with Aviva Investors last week and this will be KuPP’s first site outside London, marking yet another huge boost for Exeter as a dining location. Aviva have been working hard to secure a wide selection of food and drink operators to create a unique dining offer at Queen St Dining and KuPP is the latest ingredient in this mix.
KuPP will be set over two floors complete with outside seating in Market Square, occupying just under 6,000 sq. ft of Queen St Dining. Inspired by Scandinavia, the menu is designed for grazing, sharing and social eating. KuPP uses fresh, quality produce, lovingly sourced with provenance at its heart. The simple, colourful and flavourful food will focus on Scandinavian ingredients and using cooking techniques such as in-house pickling, curing and smoking. Enjoy alongside tank conditioned beer, a well considered wine list, fresh juices & cocktails such as KuPP’s Aquavit Collins.
Drawing on inspiration from the Swedish Fika style of enjoying a coffee break, which is more about socialising than drinking coffee, KuPP will feature its own unique espresso and filter coffee blend, created especially for the brand and complemented by freshly baked breads and pastries, which customers can enjoy in store or as ‘grab & go’ items.
Simon Green, Director of Aviva Investors said: “It gives me immense pride that we at Aviva Investors can announce that KuPP will be joining us at Exeter’s Queen St Dining. The success of their London Paddington restaurant and their decision to come to Queen St Dining is a great vote of confidence for this ambitious project to create a legacy for the city and our customers”
There is a huge interest in Scandinavian dining and KuPP will be bringing something quite unique to the mix of cuisine at Queen St Dining, to Exeter and the wider South West.” Steve Cox from KuPP said: “We are really excited about bringing KuPP to Exeter and being part of Queen St Dining. We considered many locations for our first casual dining venue outside the capital and we feel the city and the location is exactly the right choice. We pride ourselves on our ability to gather & select the finest ingredients & products from British & Scandinavian suppliers. KuPP represents all that we love about coffee, food, drink and Scandinavia and we want to share this with our customers. Whether it be fresh food, an enjoyable drink with friends or the perfect coffee, KuPP will offer local residents and businesses an honest, warm and friendly experience delivered with real passion and knowledge from our teams. In addition, there will be a little bit of our favourite things available in our store for guests to purchase and take home with them.”
When fully open by the end of August, Exeter’s Queen St Dining will have eight restaurants in total along with wonderful new open air spaces designed especially for food events, markets and entertainment. KuPP will be joining Turtle Bay, The Stable, Gourmet Burger Kitchen (GBK), The Terrace and Grillstock which have all previously been announced, with the remaining two restaurants to be named by Aviva in the coming weeks.
The Queen St project is seeing the Guildhall Shopping Centre’s neo-classical façade on Queen Street transformed, a new entrance from the high street is underway and the three public spaces within the centre itself are being re-invented: Market Square, bordered by amphitheatre-style seating areas, St Pancras Square overlooking the beautiful 13th Century St Pancras Church and Goldsmith Square, making them all more welcoming and attractive to shoppers and diners alike.