Earlier this year the supermarket Morrisons put out a call for ‘The Nations Local Foodmakers’, a mission to find local producers to stock in their stores within each region or city so that customers can buy more British and local. If successful at application stage, the food or drink producer would have the chance to meet their buyers, local store colleagues and customers at one of four regional events that were held, where a final decision would be made.
The mission stated: ‘At Morrisons, we want to feed the nation with a bigger portion of food and drink that is sourced from local suppliers. That’s why we’re now starting a fresh search for a new crop of foodmakers – who we hope can grow with Morrisons and maybe even become household names in their own right.
When it comes to finding local suppliers, we go further. We’re already doing lots to help regional food and drink suppliers ‘make it’ at Morrisons. And now we’re doing even more to meet local tastes – with our search to find The Nation’s Local Foodmakers, and products that are grown or made ‘just down the road’ from their local communities.’
Now we all have our views on shopping local or which supermarket is best, but this is a great initiative to get the deserving small producers in front of more customers and be able to grow more successfully.
One such producer that has been successful is Exmouth-based Eat The Smoke, owned by Christian Sculpher, who produces a variety of BBQ rubs, nuts and sauces. Now in his 4th year of business, Devon-born Christian has been an avid BBQ’er for 20 years, smoking for 6 and left his stressful 9-5 job to pursue his passion.
He is already well known on the food festival circuit, and has his products stocked in local farm shops, London distribution in place and they are available to buy on his online shop. His products have also won various Gold and Silver Taste of the West awards 2016 and he was a Devon Life Food and Drink Winner 2016 in the Best Food Product of the Year category. His range includes five BBQ rubs, two varieties of smoked nuts and two BBQ sauces – all made with natural ingredients, are gluten free and can be used for outdoor cooking as well as indoors and the BBQ sauce works amazingly as a ‘ketchup’ too.
Out of this great product range, two rubs, BBQ Hot Rub and Buffalo Hot Wings and Poultry Rub, will be stocked in South West branches of Morrisons from Bristol down to Cornwall.
Although buying direct from him or a local farm shop may seem the more obvious way to buy your goods, if you buy from Morrisons it could result in a better return for Eat The Smoke on the whole as, the more sold in store the greater the possibility of Morrisons stocking more of his range of products both locally and possibly even further afield.
If you’d like to find out more about this awesome local producer and his products, read our write up and Q&A from last year here. Otherwise – pop to Morrisons and vote with your basket, and help the small guy make it big as he so deserves.
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